School
Training Program
1 Searching for information and choosing a topic
1. Goals and Objectives of Journalism;
2. The role of information in the work of a journalist;
3. Properties of information;
4. Methods of gathering information;
5. Types of news;
6. The angle and presentation of information;
7. Ways to create a news story;
8. Working with eyewitnesses on the scene.
2 Plan a news story and create a headline
1. Structure of a news story;
2. Placement of the material in the news;
3. Searching for a news story;
4. Rules of newsjacking;
5. Platforms for analysis of current topics;
6. Criteria for eventfulness;
7. News topic preparation;
8. Title requirements.
3 Writing a news story
1. Writing a classic news story;
2. An extended news story;
3. Signs and properties of a memo;
4. Subgenres of a news story;
5. The use of marker words;
6. Writing a lead paragraph;
7. The main part of the note;
8. Examples of successful and unsuccessful notes.
4 Report
1. Structure and types of reportage;
2. Distinctive features of the genre;
3. Stages of work on the reportage;
4. Forms of author’s presence;
5. Types of standup;
6. Standup stamps;
7. Choosing and finding a topic for a reportage;
8. Working with a low-event story.
5 Internet news journalism
1. Differences between print and online media;
2. Rules for rewriting material;
3. Types of the repricing;
4. Technical parameters of the text;
5. Keywords and phrases;
6. SEO-optimization of the text;
7. Directions in copywriting;
8. Searching for orders for a copywriter.
6 Analytical article
1. Signs of the analytical genre;
2. Working on an analytical article;
3. Theme, problem and idea of the material;
4. Structure and design of the article;
5. Collection of facts and evidence;
6. Options for presenting information;
7. Requirements for arguments;
8. Types of reviews.
7 Art sketches
1. Art-publicistic genre;
2. Works of the genre;
3. Distinguishing features of the essay;
4. Types of essays;
5. The image of the place, the hero and the event;
6. Problematics and the idea of the essay;
7. Elements of artistic style;
8. The classical composition of the essay.
8 Interview
1. Forms of interview organization;
2. Types of interviews;
3. Setting questions and types of questions;
4. Rules for formulating questions;
5. Ways to structure communication;
6. Plan of preparation for the interview;
7. Style of dialogue;
8. Interview by degree of preparedness.
9 Press release
1. Goals of a press release;
2. Elements and structure of a press release;
3. Target audience of a press release;
4. Headline options;
5. Successful and unsuccessful examples of headlines;
6. Functions and types of lead;
7. Requirements for the main text;
8. Rules for the design of the text.
10 Creating a finished media product
1. The media creation process;
2. Choosing a media format;
3. The strategy of forming the numbers;
4. Research of the target audience;
5. Structure of the editorial board;
6. The editor’s work in the media;
7. The legal basis for the work of a journalist;
8. Code of Professional Ethics.
Testimonials
Jhon Doe
Company Founder
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown
Jhon Doe
Company Founder
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown
Jhon Doe
Company Founder
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown