In the age of information, journalism plays a pivotal role...
Read MoreLearn how to write news and advertisements, report, interview, and start a career in media
Master the skills of a professional interviewer and learn how to report in just one month of training
Learn to write news and advertising texts under the guidance of a professional with more than 10 years of experience
You will work on creating a real media product together with a team of like-minded people
Our school was created in 2015 to help reshape the media market. This is where the name was born. We’ve been successful for the past decade, educating more than 1700 students. During this time we have created dozens of new long- and short-term educational programs and launched online training. Television training still accounts for a certain share of our turnover, but it has not been a headliner for a long time.
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In the age of information, journalism plays a pivotal role...
Read MoreIn the realm of cinema, journalists have often been portrayed...
Read MoreThere are a lot of different skills that are taught...
Read MoreThere are a lot of factors to consider when deciding...
Read MorePerhaps you have been wondering about the quality of the...
Read MoreIf you don’t want to take the full course program, any of the classes can be taken as an individual master class with a teacher. Leave a request and our managers will advise you.
1. Goals and Objectives of Journalism;
2. The role of information in the work of a journalist;
3. Properties of information;
4. Methods of gathering information;
5. Types of news;
6. The angle and presentation of information;
7. Ways to create a news story;
8. Working with eyewitnesses on the scene.
1. Structure of a news story;
2. Placement of the material in the news;
3. Searching for a news story;
4. Rules of newsjacking;
5. Platforms for analysis of current topics;
6. Criteria for eventfulness;
7. News topic preparation;
8. Title requirements.
1. Writing a classic news story;
2. An extended news story;
3. Signs and properties of a memo;
4. Subgenres of a news story;
5. The use of marker words;
6. Writing a lead paragraph;
7. The main part of the note;
8. Examples of successful and unsuccessful notes.
1. Structure and types of reportage;
2. Distinctive features of the genre;
3. Stages of work on the reportage;
4. Forms of author's presence;
5. Types of standup;
6. Standup stamps;
7. Choosing and finding a topic for a reportage;
8. Working with a low-event story.
1. Differences between print and online media;
2. Rules for rewriting material;
3. Types of the repricing;
4. Technical parameters of the text;
5. Keywords and phrases;
6. SEO-optimization of the text;
7. Directions in copywriting;
8. Searching for orders for a copywriter.
1. Signs of the analytical genre;
2. Working on an analytical article;
3. Theme, problem and idea of the material;
4. Structure and design of the article;
5. Collection of facts and evidence;
6. Options for presenting information;
7. Requirements for arguments;
8. Types of reviews.
1. Art-publicistic genre;
2. Works of the genre;
3. Distinguishing features of the essay;
4. Types of essays;
5. The image of the place, the hero and the event;
6. Problematics and the idea of the essay;
7. Elements of artistic style;
8. The classical composition of the essay.
1. Forms of interview organization;
2. Types of interviews;
3. Setting questions and types of questions;
4. Rules for formulating questions;
5. Ways to structure communication;
6. Plan of preparation for the interview;
7. Style of dialogue;
8. Interview by degree of preparedness.
1. Goals of a press release;
2. Elements and structure of a press release;
3. Target audience of a press release;
4. Headline options;
5. Successful and unsuccessful examples of headlines;
6. Functions and types of lead;
7. Requirements for the main text;
8. Rules for the design of the text.
Our school is a good place to start to learn a new specialty. You will learn how to write news articles, and the rules for creating commercial advertisements. You will learn how to conduct interviews at a high professional level. You will learn the secrets of creating a new media product.
After studying our course, you can boost your skills by working as a freelancer while you study. By earning money from writing texts, you can recoup all your expenses.
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I am very grateful to the School of Journalism for the knowledge received, for the excellent presentation of material - everything was interesting, accessible and understandable, and there was always a feedback. Not one bit regretted that I had taken this course, I found out a lot of new things. I wish your school continued prosperity and good students!
Margaret
Journalist
Having taken the full training course on "Practical Journalism" I gained a lot of new knowledge! First of all, I want to note the way our lessons were structured. In each file with a new lesson information was very accessible and understandable for self-study.
Michelle
Reporter